Pressd up was created from wanting something more. I wanted nails that felt fresh, creative, and made me feel put together - without the appointment, the damage, or the wait. When I couldn’t find them, I decided to make them.
Founded in Aotearoa 2025, Pressd up quickly became more than just a nail brand. It’s grown with me - from an idea in my room, to a collection of edits that people now reach for to celebrate their own style.
PRU is built on the belief that your nails are part of your wardrobe. Every set is designed to feel good, wear good, and to give you that little boost when you need it most.