“Pressd up actually started as a concept for a uni project. I had to create a ‘fake’ business for my coursework and exams, but once I began designing and testing real sets, building the brand and creating real campaigns, I realised this idea could work beyond my desk. From a uni assignment to a real brand built from my room, pru has grown into a collection people now reach for to express their own style.

I think nails have this quiet power - they change how you feel, how you move, how you show up. I love it.”